Unleash Your Money-Making Mojo!

image of wendy wanging the wonga

You could be earning $5,000, $10,000, or even $15,000 per month by this time next year!

Learn how to transform your life with freelance writing, even with no education and zero experience.

Unleash Your Money-Making Mojo!

image of wendy wanging the wonga

You could be earning $5,000, $10,000, or even $15,000 per month by this time next year!

Learn how to transform your life with freelance writing, even with no education and zero experience.

Get Rich Quick: The Top 16 Types of Copywriting for Big Bucks

by | Writing | 0 comments

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Attention, attention, all my broke bitches! Are you tired of the struggle? Well duh! Of course you are. Who wouldn’t be? Are you ready to start living your best life? Do you wanna finally be able to afford that avocado toast? Then listen up because I’m about to spill the tea on the top types of digital copywriting that’ll let you turn your writing skills into a cash cow and make you some serious bank. 

Let’s be real. Being a writer is THE ultimate gig. It gives you the freedom to work from anywhere, set your own schedule, and be your own boss. But let’s face it, freedom alone won’t pay the bills, am I right?!

That’s why it’s important to know which kinds of copywriting will have you raking in the cash. The ones that’ll have you living your best life and earning a six-figure salary while working from bed in your pyjamas (if you want to, it’s not compulsory!) 

And trust me, there are plenty of options out there. From SEO writing to email marketing to sales copy, there’s one type of copywriting that’s perfect for you. Well, you’ll probs find several as the different niches overlap. 

These popular types of copywriting are like a Venn diagram, with each circle representing a different copywriting genre and the overlapping sections showing where they intersect. Say what? For example, landing page or sales copywriting can include elements of brand-flavoured copywriting, as you want to make sure your brand identity shines through on the page. And don’t get me started on sales copywriting — it can include elements of direct response copywriting, conversion copywriting, and even product copywriting, depending on what you’re selling.  

Whichever you favour, say goodbye to those days of living off of instant noodles and hello to a life of luxury. Copywriting is a type of written gold. With these copywriting skills in your arsenal, you’ll be living like a boss in no time. Get ready to make it rain!

Why is copywriting so lucrative?

You’ve probably heard it a million times before, but I’m here to tell you once again: copywriting is where the money’s at. You’ve seen the success stories all over social media, heard them on podcasts, and scrolled them on TikTok. And guess what? They’re all true. Copywriting is a lucrative business, but have you ever wondered why?

At first glance, the competition might seem daunting. Countless freelance writers are out there, all vying for the same clients and projects. But here’s the thing: every single business in the world needs a copywriter. Yes, you read that right. Every. Single. One. When you think about it that way, the potential for success is practically limitless, baby!

When there’s such a high demand for a service, it’s almost impossible to fill it. And that’s where you come in. As a copywriter, you have the power to fill that gap (fnar!) and help businesses achieve their goals through the power of words.

But where do you start? The first step is to understand the top types of copywriting and figure out which ones align with your skills and interests. From SEO writing to social media copy to email marketing, the possibilities are endless. So, buckle up and get ready to learn about the most profitable types of copywriting out there. Then, with a sprinkle of hard work and dedication, you can join the ranks of successful copywriters and start living the life you’ve always dreamed of.

Multicolored background with the word "Blog" hanging from ropes

1. Blog copywriting

Starting off strong, we’re talking about the OG of online writing — blog copywriting. Everyone’s read a blog. Blogs are such a big part of marketing and the internet infrastructure that you’ll have difficulty finding a big company without a blog page on its site.

But Zia, I hear you ask. Blogs are content writing, right? Well yes. Copywriting and content writing can overlap. Blogs are a form of valuable content that engages and informs the reader. However, they also count (or at least I think they do) as a form of copywriting. Why? Because they’re designed to persuade the reader to take a particular action, like signing up for a newsletter or purchasing a product. Blogs straddle the line between both content and copywriting. You’ll create content primarily, then give it a little copywriting twist.

We read blogs for all sorts of reasons — to learn something new, to get inspired, to find recommendations, or to procrastinate our little hearts out during work hours (I won’t tell anyone!). But what’s really cool about blogs is how they’ve revolutionised how businesses communicate with their target audience.

Think about it — there are billions (maybe even trillions) of searches on Google daily, and a huge chunk of those results are blogs. Answering a frequently-asked question for a brand through a blog post is a killer way to attract their audience. Having a blog and putting out industry-specific content does wonders for a brand. It’s all about getting your name out there and being the go-to source for your audience.

And blogs are a great way to get into the writing game and act as a springboard for other types of copywriting. 

Phot of an old fashioned television with a brick background

2. Ad copywriting

Unless you’ve been living under a rock your entire life, you’ll know about ads and how they work. As a kid, you probably whined to your parents about those annoying commercial breaks interrupting your show. And let’s not forget about how every single toy you wanted for your birthday was something you saw in an ad. 

But here’s the thing: ads work. They’re everywhere. And guess who writes them? That’s right. It could be you! Ad copywriting is writing ads! Duh! Whether it’s a video ad, written ad, or audio ad, they all need scripts, and your words could be the ones making people click that “Buy Now” button. 

One of the best things about ad copywriting? The turnover rate is off the charts. You never see the same ad for too long, so there’s always room for fresh ideas and new voices. Because who wants to see the same boring ad over and over again?

And what does this mean to you? It means businesses are always looking for ad copywriters who can stay ahead of the curve and keep up with the latest trends and platforms.

From Google to Facebook to Pinterest, you gotta be everywhere all at once, ready to craft fresh, eye-catching content that’ll make people stop, look, and part with their hard-earned cash.

But it’s not for the faint of heart. Ad copywriting is a challenge, and you gotta be ready to step up and meet it head-on. So, if you’re up for the challenge and ready to create some killer content, then the world of ad copywriting might just be your calling.

photograph of laptop with an overlay of many other computer screens depicting all the types of copywriting

3. Website copywriting

Aha, the brilliance of websites! Brands use websites as marketing pillars. As virtual storefronts. As places to showcase their goods, services, or themselves to the world wide web. They come in all shapes and sizes — from a simple one-pager to a full-blown e-commerce platform with inbuilt shopping carts and the like. They’re a place to share values, stories, mission statements, product lines, and news — like digital billboards but with more personality.

Think of it this way, if social media is your favourite nightclub, then a website is your cosy little corner coffee shop. It’s where you can tell your story, show off your brand, and connect with your audience.

Anyway, you can be damn sure that the vast majority of businesses do not write their own website copy. If you’ve ever read through a website and thought about how you could do a way better job, then this one’s for you.

The great thing about taking on website copy is that it’s usually a fairly big project — even for a small website! Think about it. Each website needs at least a homepage, an about page, a services or products page, a contact page, etc. Therefore, web content has huge potential to fill your schedule!

While website copy doesn’t tend to change too often, millions of new businesses are created every single year, so trust me when I tell you there are big bucks to be made here.

photo of someone holding a envelope with a letter sticking out

4. Email copywriting

Email marketing is like having a direct line to your audience’s inbox. It’s the perfect way for businesses to keep their audience engaged and up-to-date with their latest and greatest offerings. As a result, email copywriting is one of the most in-demand types of copywriting, as it helps businesses connect with their fans and build trust and rapport with them.

Think about it. You sign up for a brand’s email list because you’re genuinely interested in what they offer. And when you receive an email from them with some kickass content, you feel like you’re part of their exclusive club. It’s like you’re in on a secret, and people love that! And who doesn’t love a good deal or discount code? Emails allow businesses to offer their loyal customers specials and promotions without mess or fuss. No flyers, no paper, minimum expense. 

But, I know, I know, you’re probably thinking, “Who the hell makes money writing emails?” At a glance, I wouldn’t blame you if you thought no one! After all, emails are part and parcel of most peep’s working life. But there’s waaay more work than you’d think! 

Businesses use email marketing to keep in touch with their audience and keep ’em interested, so there’s lots of work to be done. From welcoming emails to regular newsletters to sales campaigns, you could be writing a hella lotta emails. But the best part? They’re supposed to be fun and informative. No boring stuffy emails here, folks.

And let’s not forget brands often send out emails weekly or even more frequently. That’s right, weekly! So, if you’re ready to get that bread, start perfecting those subject lines and crafting killer content that peeps wanna read.  

Image of a dial showing User Experience as a scale

5. UX copywriting

If you haven’t heard of UX, don’t worry — it’s just a fancy way of saying User Experience. Some time ago, some guy thought it was clever and obvious to abbreviate it to some form of late 2000s text talk, and for some reason, it caught on. 

At its core, user experience is all about making apps, products, or services easy to read and clearer to understand. It’s an incredibly sought-after skill, so kudos if you have it! UX copywriting is about writing words that make lives easier.

It can include anything from helpful little directions like “Let’s get started on creating your profile!” to in-depth creative descriptions, all the way to catchy yet self-explanatory titles. The skill here is taking something that might be complicated or full of jargon and making it dummy-proof. I mean, who doesn’t love feeling like a genius when they use an app or service without getting confused AF?

The only downside? Sometimes, UX copywriting comes with extra baggage, like design aspects or onboarding and feedback. But if you’re up for the challenge and can handle a bit of multitasking, you’ll be rewarded with some seriously lucrative gigs.

6. Social media copywriting

I am not the queen of social media. I mean, I’ve got the accounts, and I post somewhat regularly, and I love a good scroll on TikTok, but I’m not that bothered about having millions of followers or recording every single thing I do for the likes. #notanaddict.

But here’s the thing — social media copywriting is crucial in today’s digital age, and there’s no denying it’s here to stay. And brands and the people in charge of them (*ahem* boomers) have no idea what they’re doing! They’re out there scrambling to get their message across to their target audience, and they need someone who knows how to write compelling copy that truly resonates with people. And, of course, you need to know your way around the different social media platforms.  

It’s a good gig, as no two days are the same. You’ll be creating all sorts of content, from informative and educational to entertaining and persuasive. It’s all about boasting, selling, or disrupting, depending on what the client needs.

But let’s face it, long-form content isn’t for everyone. If the thought of writing a 50-page whitepaper makes you feel like a fish out of water, then social media copywriting might be more your style. It’s a great pond to swim in if you’re looking to flex your creativity and make an impact with shorter, punchier content.

blue background with white letters spelling SEO hanging from ropes

7. SEO copywriting

Look, I remember what it was like when I started — there are acronyms everywhere, and it can make your head spin. But fear not. I’m here to break it down for you. SEO stands for search engine optimisation. In essence, SEO copywriting is the art of ensuring your writing’s optimised to rank higher in search engine results, i.e., those pages that appear when you ask Google something. SEO copywriting is writing intended to raise a brand’s online visibility.

Now, I know what you’re thinking, “Ugh, more rules and guidelines to follow.” But trust me, once you get the hang of SEO copywriting, it’s pretty cool. Of course, it can take some time to work keywords into your text without ruining the flow, but it becomes second nature once you’ve got it. 

And the payoff, if you do it right, is amazing. Just think about it: 34% of users click on the first item on the Google list. That’s a whole lot of clicks that could be going to your writing if you nail that SEO content. Seeing a piece of text or article you’ve written rank high on the Google search page is a pretty good high, and you’ll find yourself chasing it again and again. Not to mention that clients love it and pay well for the privilege of gaining those top positions. It’s a competition, so if you love winning, this is the game for you. 

8. Sales page copywriting

Sales page copy is similar to website copy because, er, because it is website copy. Just a specific kind that warrants its own area! A sales page sells a product or service directly to the reader. No fluff, no beating around the bush — it’s all about the cold, hard cash.

Your one and only goal when copywriting for a sales page is to get the reader to make a purchase. So whether it’s B2B (business to business) or B2C (business to consumer), you’ll pull out all the stops and use all the persuasive writing techniques in your word armoury. 

To make a sale, you need to arouse the readers’ emotions. Tap into their deepest, darkest fears and problems, and then bam! Hit ’em with your product as the one-stop solution. But that’s not all, folks! Once you’ve got their attention, you gotta keep ’em focused on that sale. No distractions, no meandering off. It’s like trapping a fly in a web of brilliant words, but maybe less creepy. Trust me, this spider knows what it’s doing, and you’ll be making bank in no time. 

Yep! The financial opportunities with sales page copywriting are superb. As a freelancer, you can even negotiate a commission rate for every sale your page generates. That means long-term income and a sweet, sweet feeling of satisfaction knowing that your words make people click that “buy now” button. 

image of a film maker scene board and a notepad and pencil

9. Video script copywriting

Are you looking for a creative copywriting opportunity that takes you beyond the written word? Then, video script copywriting could be ideal! 

Video script copywriting is unique compared to the other types of copywriting on this list because it’s the spoken word. You’ll be crafting the words a person says aloud in a video, a.k.a. the script. 

Video is currently the hot thing in marketing and offers a lot of fun aspects that you might not find in other forms of copywriting. So, what are the main styles of video script copywriting? The two most common are VSLs (video sales letters) and webinars, which fall under the content marketing umbrella. 

While video copywriting wasn’t a big deal in the world of marketing 10 years ago, things are changing quickly. After all, the incredible success of TikTok has completely turned the marketing world on its head. So, while video script copywriting wasn’t always lucrative in the past, the future looks bright, and it’s definitely an area worth betting on. 

After all, the incredible success of TikTok has completely turned the marketing world on its head. While video script copywriting wasn’t necessarily a lucrative field in the past, the future looks bright, and it’s definitely an area worth betting on.

10. Direct response copywriting

Direct response copywriting focuses on driving immediate action from the reader. The goal is to create copy that’s so mouth-wateringly persuasive and compelling that the reader can’t help but take the desired action, whether that’s making a purchase, signing up for a service, or attending an event.

Erm, but isn’t that the idea behind all copywriting? You’ve got me! Okay. Who fancies a history lesson? Strap in as we head back to the olden days before the internet was even an idea. Way back when, advertising was split between indirect response — newspapers, radios, etc. — and direct response — ads that asked the reader to act immediately — usually by completing a form and sending it off to get the product. But then the internet happened…

Nowadays, almost all types of copywriting are direct response flavour. That includes most of what we’ve covered above. Everything is about getting the audience to click here, sign up here, or call this number. 

Direct response copywriting is often used in marketing materials like advertisements, landing pages, and email campaigns. It’s a highly effective way to generate leads, drive conversions, and grow businesses. However, it’s essential to remember that direct response copywriting is not a one-size-fits-all approach. You must tailor the copy to the specific audience and test and measure variations to see what works best.

To be successful in direct response copywriting, you need to understand the psychology of persuasion and be able to apply that knowledge to your writing. This means knowing how to create a sense of urgency, using social proof to build credibility, and crafting a clear and compelling call to action that’ll make your audience drool with anticipation. 

If you think you have the chops and you’re looking to take your copywriting game to the next level, give direct response copywriting a try. It’s a superpower, and the pay reflects its magic!

photo of a laptop with a shopping cart full of packages resting on keyboard

11. Product description copywriting

Product description copywriting is selling without selling out! A product is only as good as its description. You could have the most amazing product in the world, but if its writeup is lacklustre, sales will be, too. That’s where product description copywriting comes in.

It’s not just about listing the features and benefits of your product. Anyone can do that. It’s about crafting a description that speaks to your target audience, taps into their emotions, and ultimately convinces them to hit that “add to cart” button.

So, how do you do that?

First and foremost, you need to know your target audience:

  • Who are they?
  • What do they want?
  • What are their pain points?
  • What keeps them up at night?

Once you deeply understand your target audience, you can start crafting a description that speaks directly to them. 

One of the best ways to do this is by using storytelling. People connect with stories, and if you can craft a story around your product, you’re more likely to connect with your audience and convince them to buy. 

Think about the problem your product solves and create a story around it. Maybe it’s the story of a dude struggling to sleep and finally finding relief with your mattress topper. Or maybe it’s the story of someone who hates their job but finds a bright, lucrative new future thanks to your blog writing course! (Boss Your Blogs, anyone?) Whatever the story, make it relatable and emotional. 

Another crucial aspect of product description copywriting is using persuasive language. This means using words and phrases that tap into your audience’s emotions and convince them to take action. 

For example, instead of saying, “Our lotion is good for dry skin,” you could try, “Say goodbye to dry, flaky skin with our nourishing, soothing lotion.” See the difference? The second description is more persuasive and more likely to convince someone to buy.

But here’s the thing: you don’t want to come off as pushy or sleazy. People don’t like feeling like they’re being sold to. So, you need to strike a balance between being persuasive and being genuine.

One way to do this is by focusing on the benefits of your product rather than the features. Features are important, but they don’t always speak to your audience’s emotions. On the other hand, benefits show your audience how your product will improve their lives. For example, instead of saying, “Our vacuum has a 10-foot cord,” you could say, “Never worry about switching outlets again with our long-reaching vacuum cord.” The second description focuses on the benefit of the product rather than just the feature.

At the end of the day, product description copywriting is about crafting a description that speaks to your audience, taps into their emotions, and convinces them to buy. And if you can do that, your client will see an increase in sales and customer loyalty, which translates to an increase in your income!

photo of a hamburger and a dead dogs head

12. B2B copywriting

Burgers to Beagles? Balls to boobs? Bitches to bosses? Nope! B2B is just short for “Business 2 Business.” B2B copywriting is about selling to other businesses, so it’s less about flashy ads and more about building relationships and establishing trust. 

This type of marketing copywriting involves getting your message across to other businesses in a clear, concise, and compelling way. You need to show them why they should choose your client’s products and services over the competition and convince them that you’re the best in the business.

It’s about understanding your audience and tailoring your writing to their needs. You’re not just writing to an individual consumer anymore; you’re writing to a company, which means you must speak their language. And yes, in this copywriting niche, you can use jargon if it helps with your message. 

You might be writing for a new software, service, or product that can streamline businesses. But don’t just sell them a solution. Instead, show them how it can make their lives easier and save time and money.

Writing B2B is slightly different from B2C copywriting, meaning business-to-consumer, because you’re not trying to make an emotional connection. Instead, you’re focusing on the rational and logical side of things. So, if you’re a logical, data-driven person who loves getting into the nitty-gritty of how a business works, B2B copywriting might be for you. 

But just because it’s not emotional doesn’t mean it can’t be fun! You can still inject personality and wit into your writing to make it stand out from the crowd.

In the world of B2B copywriting, you’re not just writing words on a page. No siree! You’re creating a connection between two businesses. You’re showing them why they need you and why you’re the best — well, why your client is!

technical drawing with a pair of micrometers

13. Technical copywriting

Okay, let’s talk about technical copywriting. I know, I know, it doesn’t sound as sexy as other types of writing. But it can be lucrative AF!

Technical copywriting is a specialised type of writing that requires a high level of expertise in a particular technical field, like:

  • Engineering
  • Computer science
  • Software development
  • Manufacturing
  • Medical research
  • Telecommunications
  • Other complex stuff!

This type of writing is crucial for businesses that want to provide accurate and informative technical content to their clients, employees, or customers.

It involves writing complex information and instructions for technical products or services in a way that’s easily understood by the target audience, including non-technical readers. Think instruction manuals, user guides, software documentation, and marketing materials.

You’re taking stuff that sounds like it was written in binary code and turning it into something a normal human can understand. And that’s one hell of a skill. No one wants to read something that sounds like it was written by a robot, so you need to make it interesting and relatable without losing the critical details.

Technical copywriting is also crucial for ensuring compliance with industry regulations and standards. Technical writers often work closely with regulatory bodies to ensure their content meets legal and safety requirements. They may also work with subject matter experts to develop user manuals, training materials, and other compliant technical documentation. 

The best technical copywriters can take complex information and break it down into digestible bites for the average person. You need to have strong attention to detail, the ability to ask the right questions, and the knack for explaining things in a way that doesn’t make people want to rip their hair out.

And let’s not forget the importance of a good user experience. You don’t want someone to be so confused by your instructions that they throw their computer out the window. Technical copywriting ensures the user feels confident and empowered to use the product or service you’re writing about.

If you’re the kind of person who loves translating technical jargon into human speak and you have a secret love for instruction manuals, then technical copywriting could be your calling.

photo of a warning siren mast

14. PR copywriting

PR, or public relations copywriting, is about creating compelling and persuasive content to promote a brand, company, or individual favourably in the media. Public relations copywriting aims to score the subject points with the reader or audience.

If you love to keep up with the latest news and do a good job crafting messages that resonate with folks, then public relations copywriting may be the perfect niche for you.

In this type of content, your goal is to generate positive media coverage for your client, including everything from news articles and press releases to blog posts and social media updates. Therefore, you need to have excellent writing skills and be able to adapt your style to suit different mediums and audiences.

But it’s not just about writing. To succeed in public relations copywriting, you also need to be a strategic thinker, able to identify key messages and target the right journalists and media outlets to get your client’s message heard. You also need to anticipate potential issues and have a plan to manage them effectively.

One of the most exciting things about these copywriting projects is the opportunity to work with diverse clients across different industries, from technology and healthcare to fashion and entertainment. You could be promoting a new product launch one day and working on a crisis communications plan the next.

Hold your horses, though! These types of copywriting services aren’t all glitz and glamour. Depending on the gig, you may need to work long hours, sometimes under tight deadlines, and handle pressure and stress easily. And let’s not forget about the occasional PR disaster that can make even the most experienced PR professionals break out in a cold sweat.

But if you’re up for the challenge, the rewards can be huge. PR copywriting can be a highly lucrative career, and building strong relationships with journalists and influencers can be invaluable for your client and your brand.

photo of many paper cups, but one is a different color and has the label with the word "Brand" written on it

15. Brand copywriting

Brand refers to a unique and identifiable name, term, design, symbol, or other feature that distinguishes one company’s products or services from those of its competitors in the minds of consumers. It also encompasses a company or organisation’s overall image or reputation, including its values, personality, and style.

In a nutshell, brand copywriting is all about crafting the perfect message for a brand. But in reality, it’s so much more than that. This form of copywriting creates a unique voice and tone for a brand that sets it apart from the competition.

You know when you see a Nike ad, and you just know it’s Nike? The tick. The “Just do it.” That’s the power of brand copywriting. It’s all about creating brand awareness and establishing a connection with the audience. And the copywriting can make or break a biz. The weight of responsibility, right?

Copywriting goes hand in hand with other branding aspects, like the visuals, the tagline, the overall messaging strategy, etc. So, if you work in these brand-building copywriting industries, you’ll be part of a close-knit team.

So, what does it take to be a brand copywriter? It’s not just about writing great copy — although that’s certainly part of it. This type of copywriting involves understanding the brand’s values and mission and translating that into words that resonate with the target audience. It’s about creating a story that people want to participate in.

But don’t worry. This copywriting business isn’t all serious. It can be a lot of fun, too! You get to be creative and develop ideas that will make people stop in their tracks and pay attention. Plus, you get to be a part of creating something that can make a real impact in the world.

Now, brand copywriting isn’t for everyone. It requires a certain level of creativity and a deep understanding of marketing and advertising. You need to balance the brand’s vision with the audience’s desires and create something that’s both appealing and effective.

But if you have what it takes, you’ll be paid handsomely. Not only do you get to work with some of the most well-known brands in the world, but you also get to help shape their messaging and make a real impact. It’s a powerful position.

image of a string of paper cut silhouette figures with the middle one highlited and holding his hands up

16. Thought leadership copywriting

Thought leadership copywriting is unique as it requires super-duper in-depth knowledge of a particular industry or niche. So you must know your stuff and dish out valuable insights like nobody’s business. 

As a savvy marketer slash copywriter, your job is to position your client or their company as a major player. You gotta make ’em stand out as an authority figure, a respected voice and an influencer who knows what’s up.

Your mission is to make your client the go-to source for the latest trends and developments in their industry — the one people trust to dish out thoughtful commentary on complex ideas. It’s a big task, but you’ll elevate their brand to the next level if you can manage it. 

This type of copywriting often involves writing articles, blog posts, white papers, and other types of content that demonstrate a deep understanding of the industry, provide valuable insights, and showcase expertise. 

It’s all about sharing original ideas and providing thoughtful commentary that can inform and inspire others. Meaning the copywriting is focused on new and pioneering stuff. You’ll need to use your head and think outside the box.

To excel in this field, you need to have a finger on the pulse and be able to anticipate the latest trends and developments. You must also be able to articulate complex ideas in an engaging and easy-to-understand manner.

One example of thought leadership copywriting in action is a financial advisor writing a blog post discussing the impact of recent economic changes on the stock market. They could provide insights and opinions on how investors should respond, positioning themselves as a trustworthy and knowledgeable resource in the process. 

Another example is a tech startup CEO writing a white paper on the future of blockchain technology and its implications for various industries. This can establish the company as an authority in the blockchain space and potentially attract new clients or investors. Heavy stuff! 

This type of copywriting requires deep thinking that builds credibility and trust with an audience. By providing valuable insights and demonstrating a comprehensive understanding of a particular industry or niche, you can position clients as authority figures that others look to for guidance and inspiration.

phot of a smiley lady holding loads of cash

Which types of copywriting pay the most?

Oh, the million-dollar question! If you’re in this game for the money (and let’s be honest, who isn’t?), then you’ll want to know which flavour copywriting is going to line your pockets.

Well, hold onto your hats because the answer might surprise you. While certain forms of copywriting, like direct response and sales page copywriting, have a reputation for being lucrative, the truth is that it’s not just about the type. It’s about the clients you work with and the rates you negotiate.

Sure, writing direct response and sales page copy can bring in the big bucks, but if you’re working for a small business or a startup that can’t afford to pay premium rates, you won’t see much of that money. On the other hand, if you’re working for a high-profile client with a big budget, you could be raking it in.

It’s also worth considering the industry you work in. For example, finance, healthcare, and technology copywriting tend to pay healthy rates as these industries shape how we live and work. As a result, they have a higher perceived value and can afford to pay more for quality copywriting — in some cases!

Another factor to consider is the experience you bring to the table. As a newbie copywriter, you might have to start at the bottom and work your way up. But you can command higher rates as you gain experience and a portfolio of successful projects.

The truth is, there’s money to be made in all types of copywriting. Personally, I make a great living writing mostly blogs. Meanwhile, my good friend brings in a hefty income solely from writing product descriptions.

So, what’s the secret? It all comes down to the clients you work with, the industries you write for, and your level of experience. Of course, being an expert negotiator doesn’t hurt either.

But don’t stress. With some hard work, dedication to learning the necessary skills, and a little self-promotion, you can make a pretty penny in any genre of copywriting. The key is to focus on building your expertise and reputation, and the money will follow.

Just remember, while making money is game-changing, it’s not the be-all and end-all. What’s equally crucial is working on your own terms, taking projects that are enjoyable and challenging.

So follow your heart. Choose the style of copywriting that speaks to you and ignites your passion. When you’re doing work that you love, the money will naturally flow. Life’s too short to be doing work that doesn’t fulfil you. Choose the path that inspires you, and the rest will fall into place.

Copywriter — The career that lets you write your own success story

Did you have any idea there were so many different types of copywriting before reading this article? Did you? Nope? Well, me neither at one point! But now that you know, has it clarified just how much copywriting is an absolute goldmine of opportunity? It’s time to start cashing in on those big bucks!

As you’ve seen, copywriting is an incredibly broad term, and while it’s essentially all about persuading the consumer to sign, click, join, or buy, who knew there were so many ways you could do that?!

And the best part? Copywriting is the perfect job to mould around your life, not the other way around. You choose the hours, the niche, and the amount of work you take on. You’re in control! It’s basically the career version of Build-A-Bear but for grown-ups. And the cherry on top? It’s an in-demand jobby job that’ll always be needed. Oh, and then, of course, there’s the fact that literally anyone can do it, providing you put in the time to learn the skills.

If you’re ready to kickstart your copywriting career, don’t dick about any longer. Imagine the stars aligning for you, and you can see your future bright and clear! Even if you don’t know 100% which copywriting niche you wanna get started in, you can always try a little taste of several.

The possibilities are endless, whether you’re interested in B2B, thought leadership, or product copywriting. Becoming a copywriter will open you up to so many life opportunities, both in and out of work. You can work from anywhere in the world, or on your sofa in your PJs with your cat sitting on your shoulder, or it could be on a hammock in paradise sporting a bikini. What’s not to luuurve? Work in whatever you want, wherever you want, and wherever you want! Stop wasting time and get stuck in. After all, the future is now lovely!

But I know starting something new can be overwhelming. It’s natural to feel a little intimidated by the unknown. But I’m here to help you be the best freelance copywriter you can be. And guess what? I’ve got all the tools and resources you need to get started, my friend!

Need copywriting tools? Check out the resources page. Need a copywriting course? Check out the courses page. Take a look around, come find us on Facebook, and see what you think… I’ll be here when you need me! And if you decide to beat procrastination and start copywriting today, woohoo! It’s the best decision you’ll ever make. Good luck, sunshine!


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